This paper attempts to explore the features of the catchword Jimo and its pattern from the perspective of semantic field， analyses its syntactic characteristics from both paradigmatic and syntagmatic relations， and further illustrates the mechanism and motivation for the massive growth and spread. It is found that V+Jimo is the foundation of the semantic deviation， which is the cohesive chain that goes through the other related sentence patterns， leading to the semantic deviation and syntactic deviation of “V+Jimo” and “V+N”.