Abstract:Some famous ID’s function of acting as opinion leaders were witnessed in the “Brother Sharp” event. On the first stage of this event, the opinion leaders guided the public to focus on the Brother sharp’s “cool” (being handsome) and life experience; on the second stage, they made the online opinion which focused on how to help that poor man; on the third stage, they made a steering again -requiring the government to relief the man and contributing to the solving of the event.