Misleading advertisement is a special form of illegal advertisements，which mislead consumers' consuming behaviors，values，consumption concept and language norms by means of deception，obscuring，demonstration，exaggeration，comparison，which obviously have a negative influence on both the society and the consumers. To restrain misleading advertisements, we can take such coutermeasures as amending the related laws，abideing by the laws strictly，improving the professional quality of advertisers，enhancing consumers' media literacy and standardizing celebrities' advertising endorsements.