VI design is developed from “static” to “dynamic”. The implementation of VI is actually the process of integrating all visual resources，forming a coordinative visual impression and acting upon the target audience. The dynamic expression of VI design produces a strong visual impact in a dynamic form，which is in accordance with the current artistic ideas expressed by the post-modernism and the mainstream of modern means of brand communication. The combination of digital multimedia and art design will become a new trend of visual identity design.