A unified， standardized， and orderly land circulation market is not only the ensurance for the healthy development of the rural land circulation， but also is the platform where rural land is appropriate operated， and the urban and rural economic development is co-coordinated. However， at present， the development of the rural land circulation market is still restrained and faces with many difficulties. The phenomenon of offside and the absence of government functions is very serious and this fetters the process of land transfer.The government should be aware of its role in the process of developing rural land circulation market， optimize its functions and make best use of its macro-management and micro-service functions.